March 8th, 2009 at 08:38pm
Under E-Books
Secret #7: How to create a mountain of sales using multiple Royalty Publishers!
Aho!
Are you making this mistake in your eBook business?
You submit your sales page to search engines. Then you submit your eBook to a few eBook directories. Then you wait for the sales to come in.
Well, it’s time for you to begin using the 7 Secrets in this article series to help explode your eBook traffic. By systematically using each of the 7 secrets you will build a large foundation that will bring in a lot more sales for you. However, you must keep using the 7 secrets to keep the momentum building.
Ok, now for today’s topic: How to create a mountain of sales using multiple Royalty Publishers.
First let’s establish the difference between today’s secret of royalty publishers and yesterdays secret (#6) of Booksellers.
In this fast changing climate it is really hard sometimes to tell the difference. The difference we are working with in this article is this: Royalty Publishers will publish your eBook and charge a royalty or percentage of your sales as their means of making money.
Because there are no costs for paper and ink, binding, shipping, returned copies, or other fees, eBooks are typically sold at 25% to 50% below soft cover prices. Yet, due to large royalties, most authors receive more income from the sale of their eBooks than from their traditionally printed counterparts
So you might be asking yourself, why would you use royalty publishers if you already are using the Booksellers. There are two reasons that come to mind.
First, you want your eBook to sell as many copies as you can. Second, you want your eBook to gain popularity on the Internet.
If in the future you would like to have your eBook put into print the sales you receive using these 7 secrets will help you a lot to prove your case that the eBook sells well.
A royalty publisher will actually do most of the work for you. They take care of the downloading from their site, the order processing and any other details. They charge you a small % of your sales to do all this work. Many will give you a website designed to sell your eBook that you can use to market it. Otherwise they provide you with sales help.
Many royalty ePublishers allow you to sell your ebook on multiple ePublishing sites. This gives you the advantage of selling a lot more copies of your ebook. However, a word of caution, you MUST read the terms and conditions of each of the royalty publisher before selling to more than one. You must make sure that you are dealing with a non-exclusive royalty publisher.
So, as you are trying these 7 secrets don’t forget the royalty publishers. They are worth the time invested into them in sales and name recognition.
Now here’s the really good part - Royalties from electronic formats are a massive leap forward for writers, from the very first copy sold!
As an example, your electronic download royalties could be: 40%, 50% or even as high as 80% Once again, compare those figures to the normal print royalties: 7% on 50,000 copies for trade paperback, 8% on the first 150,000 copies for mass market paperback, or 8% to 15% on 15,000 copies for hardcover.
The main thing to look out for is hidden up front fees with royalty publishers. There are many that charge them in addition to the royalty percentage.
Below I will list 2 royalty publishers to get you started. Both of these charge only the royalty percentage and NOT any other fees.
For a larger list of NO FEE royalty publishers please see my eBook: eBook Marketing Secrets Revealed.
http://www.ebookad.com/
http://www.cyberread.com/
Happy eBook Sales
Blessings Bluedolphin Crow
About the Author Bluedolphin Crow Ph.D. is the author of an eBook called: http://www.ebook-marketing-secrets-revealed.com
Author: Bluedolphin Crow
Keywords: ebooks, ebook marketing, internet marketing ebook, marketing ebook, online marketing ebook
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March 8th, 2009 at 08:38pm
Under E-Books
Secret #6: Creating momentum and identity through Book Sellers!
Aho
99% of them were wrong when I asked this simple question.
Who are the best eBook Sellers online today?
The answer I received from most of my ezine list was Amazon.com.
Well here is the good news. Amazon.com is not the only bookseller on the Internet.
Today at first glance things can be rather confusing. Booksellers or e-publishers are popping up all over. Each one seems to bring a new twist to the profession.
Electronic publishing is an industry that is still in its infancy. It encompasses eBooks, as well as print-on-demand technology. Many new innovative companies have been attracted by the exciting possibilities and as a result there are numerous competing companies, software formats and accompanying handheld readers and printer/binders.
In this new Wild West of publishing, with multiple reading choices and no clear leader or standard yet established, confusion reigns for consumers as well as publishers. However, much as we have witnessed in other maturing industries, the competition is fierce, resulting in rapidly improving technology, dropping prices with emerging standards. The purchase price of eBooks could be as much 80% less than a comparable book purchased through traditional bookstores.
It used to be you submitted to a traditional book publisher and waited to see if you were accepted. Today, there are all kinds of choices to become familiar with.
Now before we begin let’s narrow down the field a little. There are 3 different types of booksellers that I am referring to.
The first is an online bookseller that you need a publisher to contact before they will look at your eBook.
Second is a bookseller that charges a royalty percentage to sell your eBook.
And last but not least, an online bookseller that will sell your eBook for either a flat up front fee or for free. This means you retain 100% of the profits from your eBook sales
Today we will be talking about the third, or the last example.
Why use online booksellers is probably what you are asking yourself right about now.
Here are the answers:
1. Books written by the Author never go out of print.
2. Authors can write what they want without formulas being dictated.
3. Crossing genres isn’t a problem.
4. All profits are kept and not shared.
5. eBooks can be changed and/or updated easily.
6. Authors have a global audience.
7. Increases your online identity.
8. Builds momentum for your sales.
Now, once again you also get to keep 100% of the profits from your eBook sales. WOW!
Compare those figures to the normal print royalties: 7% on 50,000 copies for trade paperback, 8% on the first 150,000 copies for mass market paperback, or 8% to 15% on 15,000 copies for hardcover.
Another great advantage of this type of booksellers over print books is that you always retain complete rights to your title and your agreements will be non-exclusive (meaning that you may also sell your work through other publishers). Either party may terminate the agreement by using a thirty-day email notification.
Once again this short article is an excerpt from my new eBook: eBook Marketing Secrets Revealed. Inside you will find numerous low fee and/or free eBooksellers listed for your convenience. To jumpstart you on your way today, here are two booksellers I recommend you try right now.
http://ebookpalace.com
http://www.ebookomatic.com/
Well that’s all for today.
Happy selling!
Blessings Bluedolphin Crow
About the Author Bluedolphin Crow Ph.D. is the author of an eBook called: eBook-Marketing-Secrets-Revealed! Rreserve your copy go to: http://www.ebook-marketing-secrets-revealed.com
Author: Bluedolphin Crow
Keywords: ebooks, ebook marketing, internet marketing ebook, marketing ebook, online marketing ebook
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March 8th, 2009 at 08:38pm
Under E-Books
Secret #5: How to build steady sales for years to come with eBook Directories!
Aho,
Are you making this mistake in your business?
Are you to busy to submit to more than a handful of eBook directories? Or worse yet, are you to busy to submit to even one!
Stop! By all means take a minute to read this short and to the point article. It will help you to build steady sales for years to come.
Before we begin, here is what you need to put together before you start going to the directories.
1.Great eBook Cover
This is a MUST! In order to promote correctly you
must have a great eBook cover. In this case, the
cover does sell the eBook.
2.3 descriptions of varying lengths written out into
a text editor like notepad. Begin with 2 to 4
sentences and build to several paragraphs.
3.A list of 10 keywords.
Now, let’s take a look at these separately.
First, a great eBook cover. Now there are eBook cover makers on the Internet that you can buy to make a great looking cover. You can also use some of the drawing programs that are out there. If making your own ebook cover is daunting to you, just relax and use this method: Buy one from a professional eBook cover maker.
In this article I do not have enough room to help you with the eBook Cover Programs. Simply go to a search engine and look them up.
(Note: I will have an extensive list of eBook Cover Programs in my upcoming eBook: EBook Marketing Secrets Revealed. Please see the end of this article for information.)
However, I can help you with a custom cover. Here is a wonderful cover creator for you:
http://hop.clickbank.net/hop.cgi?bdolphin/coverart
Just copy and paste the above URL into your browser and away you go! Have fun!
Ok, now where were we. Oh yes
Second, writing 3 descriptions about your eBook. This is an essential step and must not be taken lightly. You will need these descriptions when you go to enter your eBook into the eBook Directories.
The reason I have you write 3 of varying lengths is to accommodate the different directory layouts.
Third, make a list of ten keywords. This is very important. I suggest you go to some of the directories first and type in some keywords you think you’d like to use and see what the results will be. This will show you what others are looking under and what other eBooks will be listed. This way you can narrow down your ten best keywords.
In addition to your list of three descriptions and keywords add the following to you file: your title, your name, email address and website URL.
Ok, now let’s move forward.
eBook directories will increase both your short term and long term sales. It all depends on the directory itself. Some directories have a large audience that shops regularly, this will increase your long term sales. Other directories have large spurts of sales and of course this will increase your short-term traffic.
eBook directories are not just good for sales, they make excellent research helpers as well. When I was first beginning my first eBook I went to a dozen or more eBook Directories and researched via keywords the different topics my eBook would carry. This gave me a great idea of what was already on the market and where there were possible niche markets.
In addition, I found hundreds of eBooks to download for free. This is the biggest help I had in getting over the Internet learning curve I also learned from those eBooks how to write an eBook and how not to write an eBook. It becomes oh so clear when you use this type of research.
Today there are so many people submitting to the eBook directories you need to become familiar with the many different types of directories before you begin listing.
First there are still some directories that are free to list in. Then there are those that charge a fee to list unless you don’t mind waiting 30 days or more in which case the listing becomes free again. Still others ask you to add a link to your website before they will add you to their directory. You must decide which avenues you wish to walk down and then head for those types of directories.
Many of the directories today utilize submission guidelines. When you see this make sure you take the time to read them. They are invaluable! The more you know about a particular eBook directory the better your chances of gaining a good listing.
Here are three eBook Directories to get you started.
http://www.ebookdirectory.com/index.html
http://www.ebookjungle.com/submit.php
http://www.wisdomebooks.com/add.html
Well that’s it for today!
Happy listing!
Blessings Bluedolphin Crow
About the Author Bluedolphin Crow Ph.D. is the author of an eBook called: eBook-Marketing-Secrets-Revealed! Rreserve your copy go to: http://www.ebook-marketing-secrets-revealed.com
Author: Bluedolphin Crow
Keywords: ebooks, ebook marketing, internet marketing ebook, marketing ebook, online marketing ebook
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March 8th, 2009 at 08:38pm
Under E-Books
Secret #4: Creating passionate articles will explode your eBook sales!
Copyright 2004 Bluedolphin Crow - All Rights Reserved.
Aho,
All the experts finally agreed on something. Writing articles about your eBook can be one of the most successful ways of eMarketing.
However, one of the biggest problems on online is learning how to write a great article. You should not just type any old thing and call it an article.
First, you must put your passion, your personality into the article. In addition here are some steps to follow to explode your eBook sales using free articles.
Step 1: Generate an article idea that everyone will want to read about. Review your eBook and look for the benefits that your eBook provides to the readers. Make a list of these benefits.
Now, take one benefit at a time and create an article. This will assure you of generating an article idea that people want to read about.
Step 2: Write a simple outline. Once you have your first benefit idea selected. Take another sheet of paper and write a simple outline for that idea. This will give you the beginning content for your article. Later we will fill in the blanks of this simple outline to create the article itself.
Step 3: Choose a killer title that will draw attention. This is one of the most important aspects of your article. Without a killer title, your article will be passed over for another.
Now what do I mean killer title? What I mean is a title that has a benefit stated in it and draws peoples attention.
Answer these three questions to help you write that killer title.
1.Does the title draw a reader to take a look?
2.Does the title promise to solve a need for
the reader?
3.Does the title offer specific information?
Another way to start writing killer titles is to write at least 20 to 100 titles for each article to start. Then review other people’s article titles. Then review your list and select your best killer title. I will tell you from my own experience that the more titles I write for an article, the better my title becomes. I have never used any of the first few titles when doing the above exercise.
Step 4:
Grab your readers with an attention-grabbing opening sentence. You can use either a statement or a question here. The idea here is to not only grab the readers’ attention. It’s also to keep it.
The best way I have learned to write an attention-grabbing opening sentence is to go online to an article directory and read the opening sentences to articles with a similar topic. I then discover which opening sentences are attention-grabbing and which are not.
Once I’ve done this I find it really easy to get my attention-grabbing sentence out of the way.
Step 5: State the primary purpose of the article by introducing a problem. By looking at your main benefit again you can turn it around into a problem. What is it like without the benefit? Here it is best to use a statement rather than a question.
If you are having trouble with this step simply write out an answer to this statement: One of the biggest problems… Use this to jar your idea centers in your mind. You can also begin your primary purpose statement this way. Look at the beginning of this article for an example.
Step 6: Take out the sheet of paper that has your outline on it. Now, write two to four sentences for each part of your outline. Imagine for a moment that a 7 year old has asked you about your article. How would you explain it to that child? Great! Now use that in your article.
Most ezine publishers and owners like articles between 400 to 1500 words. They also want it formatted to between 60 and 65 characters per line, including spaces.
I have found it best to use notepad when beginning to write out my articles and NOT a word processing program. This way there is NO formatting in the article. It is just the article in plain text.
Another point here is to use the word you a lot. You want the reader to feel comfortable while reading.
Step 7: Include two to three free resources that the reader can find online to illustrate and/or highlight your article content. Using this of course is only if it is appropriate to your article content.
Step 8: Write a resource box for the end of your article. Make this between 4 to 8 lines max. Here is where you tell a little bit about yourself and then highlight your website or email address. See the bottom of this article for an example of a resource box. It is the information that follows, about the author, below.
Step 9: And finally, with your article written it is time to reread and rewrite. I have found that reading it aloud and/or having one or two other people read it helps a lot at this stage.
Don’t run into a problem many beginning article writers fall into. Many of them don’t like something they wrote and try to begin again. STOP! Don’t begin again. Simply edit around the copy that flows.
Step 10: Now last but definitely not least, reread your article for grammar mistakes and use spell check one last time! This IS the most important step.
Once your article is done you should do the following two things.
1. Submit your article to article announce services online. An article announce service is a email service that posts articles for everyone. You have to be a member to submit your article. Once you join you can post your articles as you have them completed. Usually only one article submission to each of the announce services per day.
Writers, Publishers and Website owners watch the articles being announced for content that they can use.
When you join these services, it is best to use a second email address. This way the large numbers of articles you will be receiving will not interrupt your personal and business email.
Here are a few article announce services to subscribe to. After you email them to subscribe, READ the email they send you and FOLLOW the directions on formatting your article for each of them. This will increase your ability of having your articles published in these services.
I have listed only article announce services that are located at Yahoo eGroups. After you have subscribed and read each email you receive. Go to this URL to post your articles:
http://groups.yahoo.com/mygroups
Article Announce groups:
Article Announce Subscribe: articleannounce-subscribe@yahoogroups.com
AAInternet Subscribe: aainet-subscribe@yahoogroups.com
Articles Archive Subscribe: articlesarchives-subscribe@egroups.com
Free Content Subscribe: Free-Content-subscribe@egroups.com
NOTE: to subscribe simply send a blank email to each of the addresses above.
2. Ok Great! Now its time to submit your article to online article archives and article directories. Article directories and archives are web sites that contain hundreds and thousands of articles from all over the world. Once you post your article at one of these locations your articles will be in front of thousands of readers, Publishers, writers and website owners.
Here are three to get you started:
http://www.1st-in-articles.com
http://www.webmomz.com/users/signup.shtml
http://www.goarticles.com
Well that’s it for today.
Thank you for reading. Have a great week!
Blessings Bluedolphin Crow
About the Author Bluedolphin Crow Ph.D. is the author of an eBook called: eBook-Marketing-Secrets-Revealed! Rreserve your copy go to: http://www.ebook-marketing-secrets-revealed.com
Author: Bluedolphin Crow
Keywords: ebooks, ebook marketing, internet marketing ebook, marketing ebook, online marketing ebook
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March 8th, 2009 at 08:38pm
Under E-Books
Secret #3: Creating an avalanche of sales with Freeware/Shareware sites:
Copyright 2004 Bluedolphin Crow - All Rights Reserved.
Aho!
Freeware/shareware sites provide a unique opportunity to market your eBooks. This type of marketing method allows the buyer to try your eBook on their computer before paying for it. You simply password protect part of your eBook.
There are numerous freeware/shareware sites on the Internet. Most offer software. There are some, however, which will allow ebooks in EXE format to be listed and sold as software.
After you begin to utilize this avenue of marketing you’ll begin to notice a steady stream of sales. Many of the sites also list the number of downloads you have had, next to the title of your eBook listing, making it easy to track your sales.
Unfortunately at this time you cannot upload PDF ebooks, they are considered documents and not software.
One thing you will have to watch out for are the sites what charge a fee for listing your ebook.
What I do is list my ebook at the free sites first. Then I take some of the profits from those sales and apply it to the sites that charge a fee.
The sites that charge a fee are the larger sites and many people have sold thousands of copies of their ebooks on them.
One more thing to know about freeware/shareware sites. In order to qualify to have your ebook on the sites you must be able to give it away for free.
Now, those of you who are selling your ebook there is an easy way to accomplish this. You simply make another copy of your ebook, and this time you password protect most of it.
You should allow the buyer to see the table of contents and one or two chapters for free. Then when they want to read the rest of the ebook they have to buy it.
I have also found it is better to stay away from the automated programs when dealing with the freeware/shareware sites. They do not include the best sites and many of the sites will not list you if you use them.
Although this is a way to really increase your sales, don’t fall prey to the one mistake many eMarketers make. Many of them list their eBook on a few of freeware/shareware sites, get a jump in sales and then promptly forget to list at the rest of the sites.
Your goal with Freeware/shareware sites is to maintain a large steady increase of sales not just a temporary jump.
Here is one of the Freeware/shareware sites that allow you to list your eBook for free. Plus, they will list you on all 6 of their sites at the same time!
http://www.sharewarejunction.com/submit/
Happy listing!
Blessings, Bluedolphin Crow
About the Author Bluedolphin Crow Ph.D. is the author of an eBook called: eBook-Marketing-Secrets-Revealed! Rreserve your copy go to: http://www.ebook-marketing-secrets-revealed.com
Author: Bluedolphin Crow
Keywords: ebooks, ebook marketing, internet marketing ebook, marketing ebook, online marketing ebook
Power by History of the Computer | Computer safety tips
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March 8th, 2009 at 08:38pm
Under E-Books
Secret #2: Creating your Marketing Timeline for Success!
Copyright 2004 Bluedolphin Crow
Aho!
You can increase your sales and free time by creating your own marketing timeline. Marketing timelines are essential for all Internet businesses. They provide not only organization but a truly well defined goal sheet as well.
To understand your timeline is to understand your business. Can you really know where you are going if you don’t have a goal? I think not! Can you really tell how well you are doing if you are not logging your results? I think not again! Can you really tell what your profit margin is at this moment and will be next month at this time without tracking your sales, goals and future plans?
Well I think you know my answer by now.
There is tons of internet marketing How To infiramtion online. However have you noticed very few people teach you how to organize your information? Well, now you will know.
My marketing timelines include: goals present and future, Action plans for today and tomorrow as well as next month, and last but definitely not least you have a sales tracker as well.
Ok. Now take out a sheet of paper, and for computer lovers, open up your word processing program.
Let’s begin with our goal sheet.
On top of the page in BIG letters type: Goal Sheet - Short Term
Now grab another piece of paper, or another page, and on the top of that one in BIG letters type: Goals - Long Term
Next page write in BIG letters: Action Steps - Short term And another page in BIG letters: Action Steps - Long term
One last page in BIG letters write: SALES
Now you have the foundation you need to begin really understanding your ebusiness as it grows and matures.
Grab a file folder, or on the computer, make a file folder that says: Marketing Timeline. This folder will hold all your files.
Page one: Short term Goals: Make 3 columns.
Column 1: Date
Column 2: Goal
Column 3: Date completed Goal
Page two: Goals - Long Term: Make 3 columns.
Column 1: Date
Column 2: Goal
Column 3: Date Completed Goal.
Page 3: Action Plans short term: Make 3 columns.
Column 1: Date.
Column 2: Action Steps.
Column 3: Date Completed Action Steps.
Page 4: Action Plans - Long term: Make 3 columns.
Column 1: Date.
Column 2: Action Steps.
Column 3: Date Completed Action Step.
Page 5: Sales tracking - Make 3 columns:
Column 1: date
Column 2: Sales
Column 3: Continuing Total.
I can hear a lot of you out there groaning, there must be a way to automate this! and yes there is! However, I want you to do it manually when you first start your ebusiness. I have found that this will not only show you how you are doing and where you are and what has to be done to get to where you want to go. It also helps to seat all the information in your unconscious brain. Walla! Automating the Brain!
Really, I am serious. By doing this manually you will learn a lot more in the beginning and not have to learn it as you go along. For those of you that can’t wait to automate, I have included links to a lot of automated services and software in my eBook: eBook Marketing Secrets Revealed.
Have a great week!
Blessings Bluedolphin Crow
About the Author Bluedolphin Crow Ph.D. is the author of an eBook called: eBook-Marketing-Secrets-Revealed! Rreserve your copy go to: http://www.ebook-marketing-secrets-revealed.com
Author: Bluedolphin Crow
Keywords: ebooks, ebook marketing, internet marketing ebook, marketing ebook, online marketing ebook
Power by History of the Computer | Computer safety tips
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March 8th, 2009 at 08:38pm
Under E-Books
Secret #1: How to write an incredible eBook!
Copyright 2004 Bluedolphin Crow - All Rights Reserved.
Aho!
I shouldn’t be telling you this:
One of the biggest problems that most eBook writers and sellers face is generating eBook sales. It seems like the Internet is full of ideas - however, these ideas don’t seem to be producing results.
Three reasons come to mind:
Reason # 1: eBooks are not marketed effectively.
Reason # 2: eBook sales pages either do not exist, or they do not capture the buyers interest.
Reason # 3: The eBook is not written and/or organized well.
So many of us hear about the big boom in eBook sales. Most of us have read articles and/or eBooks teaching us that we should have our own product out there to be successful.
Well all of that is true. However, where the ideas fall short of producing results is in all three reasons listed above.
That is the reason I am writing this 7 part article series for you. In it you will learn how to correct all three reasons above and much more!
Look at what you’ll be learning:
Secret #1: How to write an incredible eBook!
Secret #2: Creating your marketing timeline for long term success!
Secret #3: How to create an avalanche of sales with freeware/shareware sites!
Secret #4: Creating passionate articles will explode your sales!
Secret #5: How to build steady sales for years to come with eBook Directories!
Secret #6: Creating momentum and identity through Book Sellers!
Secret #7: How to create a mountain of sales using multiple Royalty Publishers!
Ok, now there is no time like the present. So lets begin:
Secret #1: How to write an incredible eBook!
Why is it essential to you’re marketing success to write an incredible eBook?
Gone are the days of taking marketing information and regurgitating it in a different manner. Then publishing it as an eBook and moving on.
Today people on the web want information. However they are looking for NEW information. New ways of doing things. Not the same old, same old, wrapped in a new cover.
So, with this in mind how do you write an incredible eBook you might be wondering?
Let me first assure you it is not as difficult as you might first suspect.
First, lets set into place the basic foundation steps for your eBook.
Answer the questions in the following steps.
Step 1: What is the main focus of your eBook. In other words, what do you want the reader to take away after reading your eBook?
Step 2: What kind of research do you need to do?
Step 3: What is the order you have to divide your information into?
Now, as you answer the above questions openly and honestly you will build the foundation of your eBook upon which you can build a successful marketing blueprint.
Great! Now it is time for you to begin the basic plan for your eBook.
Step 4: Write a mission statement of why you are writing this eBook.
Step 5: Write out what makes your eBook different from all the rest. For example do you have exclusive information, an original format, and/or an exclusive offer?
Great! Now you’re on a roll. Let’s begin the final phase of planning your eBook.
Step 6: Using all the information above and your research, write out a table of contents.
Step 7: Now rewrite the table of contents into hot selling sentences. For example: instead of Chapter 1: How to increase your eBook sales. Use: 7 Secrets to explode your eBook sales!
Step 8: Write your eBook introduction.
Step 9: Write the forward to your eBook.
Step 10: Write out the closing statement to your eBook.
Step 11: Create a plan of action to finish writing your eBook. Take at least one plan of action step a day!
Step 12: Reread your eBook and correct grammar, punctuation and typographical errors. Try to have at least one other person read and correct your eBook as well.
Wonderful! You have now finished your first eBook.
Next week we continue with this seven part series with:
Secret #2: Creating your marketing timeline for long term success!
Have a great week!
About the Author Bluedolphin Crow Ph.D. is the author of an eBook called: eBook-Marketing-Secrets-Revealed! Rreserve your copy go to: http://www.ebook-marketing-secrets-revealed.com
Author: Bluedolphin Crow
Keywords: ebooks, ebook marketing, internet marketing ebook, marketing ebook, online marketing ebook
Power by History of the Computer | Computer safety tips
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By admin
March 8th, 2009 at 08:38pm
Under E-Books
Have you noticed that 90% of How To information about creating
and marketing your own information-based products online is
basic beginner stuff?
Yet, every week we hear from those looking for help taking their
business to the next level.
It’s true, the vast majority of dreamers never earn a cent
because they simply don’t get started.
Most of the how to ebooks are aimed at this audience.
What about the large group who struggle to turn initial
success into a massive success?
Now - it’s true, we all want to constantly improve our businesses,
meaning that we are never completely satisfied with our results.
Yet there is still a massive number of people who have achieved
some initial success - but not quite enough to both sustain and
grow their business to the next level.
Do you fall into one of the following categories?
- Working your online business part-time, hoping to replace
full-time job?
- Working your online business full-time, want to hire some
help to free up more of your time to focus on growth
- Finished testing your latest product or service, results
look positive, but you really need to ramp up quickly
to beat the growth curve.
Chance are you do fall into one of those categories - they tend
to fit most online entrepreneurs today.
It’s so important to start with the end in mind.
Expect success, plan to achieve it and plan to exceed it right
from the early stages of your business planning.
Here are 3 steps you can take today to take your online business
marketing how to infoproducts to the next level.
Tip 1: Increase Your Profit Per Customer
Yes, the other PPC - profit per customer is the revenue generated
by each customer after subtracting costs such as marketing,
overhead and cost of product/cost of sales.
How do you increase your profit per customer?
Here are a few ways you need to put into practice immediately:
- Implement a post-sale autoresponder sequence that is setup to
expose multiple back-end offers relevant to your buyers
- Bundle multiple products and additional bonuses to increase
the price of your products without increasing cost
- Include a service offering related to your product as an upsell
or back-end sale to your offer
- Explore alternative product formats with higher perceived value
such as software, videos, audios or seminars
Tip 2: Pollinate Multiple Product Sites
Just as bees cross-pollinate flowers to help them grow, so will
your business benefit from multiple, related product sites
cross-marketing.
A master of this approach is the highly successful Yanik Silver
You’ll find by visiting one of his sites, for example, his
tremendously successful Instant Sales Letters Site here:
http://www.infoproductcreator.com/part/ysales.html
You will find cross-marketing for some of his other related sites
such as his 33 Days To Online Profits
You won’t just find pop-ups, but also links right in the sales
letter talking about his other related products.
Not only does this expose people to multiple products which enhances
his Profit Per Customer, but it also allows him to setup strong
links which help his search engine positioning
Tip 3: Setup and Support Affiliate Program
Folks, if you are not running your own affiliate program, and
supporting your affiliates - keeping contact as well as trainings,
then you are missing the boat on sales *** possibly as much as
100% or more increase in sales.
Over 50% of my traffic and sales come from affiliates.
There are many options including services such as Commission Junction
(www.cj.com), and software you use to manage your affiliate
programs, my favorites being:
1Automation Wiz for overall order processing, autoresponders and
affiliate management: http://www.infoproductcreator.com/part/1automationwiz
Ultimate Affiliate from Groundbreak.com:
http://www.infoproductcreator.com/part/groundbreak
They both have trial periods so you can check them out before spending
a dime.
It’s fair to say that every successful how to product marketer online
I know practices these 3 principles.
When work with ebook writers or other product entrepreneurs to increase
their success online through our consulting programs, we often
achieve incredible results by working on one of these 3 areas.
You can take your business to the next level too - and if you need
help, let us know, we’ll be happy to share more information with
you.
Discover how to create your own best-selling eBooks,
Special reports or books to sell online …AND keep
100% of the profits. Limited time complimentary access to
7-Part Minicourse will get you started quickly and
easily. Visit:
http://www.highertrustmarketing.com/
Author: Jeff Smith
Keywords: write a book, online marketing, create a product, infoproduct, sell online
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March 8th, 2009 at 08:38pm
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How do you decide to create a new speech? A new report? A net product? Most of us have an idea, then start to work on it. It’s only when we are well into the creation phase that we determine whether or not it will sell.
By then, it’s too late! We’ve put time and effort into the production. Either we don’t want to waste that time and effort, so we go ahead with a product destined to lose money or we scrap an idea that we’re just SURE could have been productive…if it only had time.
What if we reverse this create, then market paradigm? Let’s determine FIRST if there is a market, then create the product the market wants. The Internet provides the ideal venue for this process because it’s cost-effective to distribute your survey, and it offers quick turnaround for responses.
Your first step is to create a survey that you’ll send to your target market. Your survey includes four parts:
1. Create a list of problems or issues that are typical of your target market. For the speakers market, for example, topics could include marketing materials, topic choice, product development, demo videos, office productivity, etc.
2. If appropriate, list several formats in which you can deliver the information. For example, as a speech, a special report, an audio CD, a videotape or a DVD.
3. List related questions. These could include:
a.How much would you pay for…
b.How likely would you be to…
4. Gather relevant information that could be useful now or in the future. These questions may be about the professions responding, types of computers or connections used, equipment available, etc.
When you’ve completed your survey questions, you’ll need to decide on the technology you’ll use to deliver the survey - and to gather the answers. You are more likely to get a higher response if you send your survey via email. However, that means you’ll need to compile the responses manually. If you’re looking for a small number of responses, email works fine. For larger surveys, use a web-based survey service. Zoomerang is one of the better-known services which offers both a free and a fee-based survey service.
As the last step in the Ask then Create system, invite people to participate in your survey. You can do this as a link from your website, in a pop-up window, or in an email message. You can increase the number of responses by offering a reward - a free article or report, a gift certificate, a copy of the results, an entry in a drawing, a donation to a charity. Be creative!
What’s YOUR reward? You get an exact description of the problem your target market wants solved. You’ll see how they want the information delivered, how much they’re willing to pay for it, and how likely they are to purchase.
And THEN you create the ideal product.
To see a survey in action, visit http://www.Tech4Speakers.com/survey1.htm
Dr. Jeanette Cates is an Internet strategist who works with experts who are ready to turn their knowledge and their websites into Gold. Her reputation as a speaker and trainer has earned her the title of The Technology Tamer. Jeanette shares her news and views in OnlineSuccessNews.com
Author: Jeanette S Cates, PhD
Keywords: surveys, determine a market, target market, information product, ebook, product creation
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March 8th, 2009 at 08:38pm
Under E-Books
Can you encounter the number of times where a Credit Card Sale was generated, only to receive a Refund Notification from your contracted e-commerce processor on behalf the customer?
Welcome to the electronic world of cyber-shoplifting.
Unscrupulous surfers, disguised as potential customers, systematically opt to ordering goods (using credit cards) in electronic form of delivery, only to request a refund minutes or days later after receiving the product.
The cyber thieves consent the well-known loophole of specific e-commerce processors who deploy a no questions asked refund policy.
Some… might concur to the predicament that a liberal refund policy boosts ttp://www.amazon.com/rss/tag/sales/new?tag=day2soft-20′title= ’sales: Newly tagged products at Amazon.com’>sales, but it is statistically verified that these claims are unthinkingly based gross ttp://www.amazon.com/rss/tag/sales/new?tag=day2soft-20′title= ’sales: Newly tagged products at Amazon.com’>sales figures, where ttp://www.amazon.com/rss/tag/refunds/new?tag=day2soft-20′title= ‘refunds: Newly tagged products at Amazon.com’>refunds are *not* accumulated to extract the net profit (minus ttp://www.amazon.com/rss/tag/refunds/new?tag=day2soft-20′title= ‘refunds: Newly tagged products at Amazon.com’>refunds).
In numerous cases, the cyber thieves (or else called freebie hunters) automate their thievery, by using pre-made templates to ask for a refund, in order to save time and reap as many digital products as possible, for gratis.
A portion of cyber thieves, download a digital product, whether ttp://www.amazon.com/rss/tag/ebook/new?tag=day2soft-20′title= ‘ebook: Newly tagged products at Amazon.com’>ebook or software, only to illegally ttp://www.amazon.com/rss/tag/sell/new?tag=day2soft-20′title= ’sell: Newly tagged products at Amazon.com’>sell it online at eBay or ttp://www.amazon.com/rss/tag/sell/new?tag=day2soft-20′title= ’sell: Newly tagged products at Amazon.com’>sell it in warez sites.
Optimistically, these unprincipled pinches are either prosecuted to the fullest extend of the law, for infringement of copyrights, or face imprisonment along with heavy fines.
So if you want to avoid getting targeted by cyber thieves (and losing thousands), the wisest approach is to conduct business with an e-commerce processor who will protect you against dodgy freebie hunters (see http://traffic-engine.net/ttp://www.amazon.com/rss/tag/stormpay/new?tag=day2soft-20′title= ’stormpay: Newly tagged products at Amazon.com’>stormpay for a genuine payment processor).
After all, it is *your duty* to forming your own ttp://www.amazon.com/rss/tag/refunds/new?tag=day2soft-20′title= ‘refunds: Newly tagged products at Amazon.com’>refunds policy, not your processor’s.
George Papazoglou is the author behind http://cyber-software.com
This article may be freely distributed / republished, as long as it contains the author’s credits and the precise entirety of the provided article, titled: How to Eliminate Credit Card Refunds from ‘Digital Thieves’.
Author: George Papazoglou
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